Manager, Paid Media & Direct Marketing

Mercury Fiber | Mission, KS | Aug 2022 – Present

• Lead integrated marketing planning, execution, and optimization across paid search, paid social, YouTube, OTT/CTV, display, television, radio, out-of-home, email, and direct mail.

• Manage more than $2M in annual advertising spend plus approximately $800K in direct marketing investments, allocating budgets across channels, markets, audiences, and campaigns based on business priorities and performance.
• Develop market-level acquisition plans that connect audience strategy, messaging, media mix, campaign timing, service availability, and customer lifecycle stage.

• Partner with external agencies and vendors on media planning, buying, activation, creative execution, reporting, optimization, and performance expectations.

• Analyze campaign performance, lead generation, response data, attribution, and ROI to identify optimization opportunities and inform future marketing strategy and investment.

• Develop and execute targeted direct-mail and email campaigns supporting customer acquisition, service availability, upgrades, referrals, and lifecycle communications.

• Use Power BI dashboards, campaign trackers, customer and operational data, and marketing performance reporting to guide campaign decisions and audience targeting.

• Collaborate across leadership, sales, creative, analytics, and operational teams to align marketing activity with business priorities and customer needs.

Vice President / Principal Consultant

SK Consulting | Overland Park, KS | Mar 2015 – Oct 2022

• Served as lead marketing strategist and trusted advisor for more than 50 businesses, startups, and nonprofit organizations.

• client relationships from discovery and strategic planning through campaign execution, optimization, reporting, and ongoing recommendations.

• Developed integrated marketing campaigns spanning paid media, digital advertising, email, social media, content, websites, events, public relations, partnerships, sponsorships, and traditional media.

• Translated client business objectives into marketing strategies designed to build awareness, generate leads, strengthen customer engagement, and support growth.
• Managed media planning and buying, vendor relationships, creative production, timelines, budgets, and reporting across multiple concurrent accounts.
• Developed marketing collateral, advertising creative, digital content, event materials, campaign concepts, and client presentations.
• Presented strategies, campaign recommendations, results, and optimization opportunities directly to business owners and organizational leadership.

Account Executive, KCFX-FM

Cumulus Media | Mission, KS | Apr 2014 – Mar 2015

• Managed business client relationships and developed customized marketing strategies across radio, digital, email, social, web, print, sponsorship, and promotional opportunities.
• Used audience research, market conditions, reach, frequency, and cost-efficiency considerations to develop targeted media recommendations.
• Conducted client discovery, translated business needs into marketing plans, and helped coordinate campaign execution.
• Built long-term client relationships that increased share of advertising spend and expanded business opportunities.

Account Executive, WILX-TV

Grey Television | Lansing, MI | Nov 2008 – Jan 2012

• Developed integrated marketing and media strategies for local and regional advertisers across television, digital, and complementary channels.
• Used audience research and business objectives to develop targeted media recommendations and advertising plans.
• Developed campaign concepts and commercial creative and collaborated with production, digital, and media teams from strategy through execution.
• Presented media plans, campaign concepts, and recommendations to business and executive-level decision makers.

Account Executive / Sales Marketing Specialist, KOMU-TV

University of Missouri | Columbia, MO | Dec 2005 – Aug 2008

• Developed integrated marketing, media, promotional, digital, sponsorship, and event strategies designed to grow audiences and support advertising revenue.
• Used audience and competitive research to develop targeted campaigns, sponsorship programs, client-specific marketing recommendations, and integrated sales packages.
• Created campaign concepts, promotional programs, digital content, presentations, and marketing materials supporting client and station initiatives.
• Collaborated with sales, programming, creative, production, media, and external partners to execute campaigns, promotions, and events.

Director of Sales and Marketing

Mid-Missouri Mavericks Professional Baseball

Sales Representative

IKON Office Solutions

Production Coordinator / Sports Internet Coordinator

Learfield Sports

Program Director, WABJ-AM

Friends Communications